Are you an experienced Marketing Manager with a passion for gaming, culture, and data-driven storytelling?
This is an exciting opportunity to lead high-impact campaigns for globally recognized PC, console, and mobile games across the MENA region. You’ll be shaping local strategies, engaging diverse audiences, and driving measurable growth through creativity, analytics, and deep regional insight
The role...
As a Senior Marketing Manager, you will design and execute localized marketing strategies that connect players with world-class gaming experiences. You’ll translate cultural insights into engaging narratives, leverage the most effective digital platforms, and collaborate closely with global and regional teams to deliver impactful, scalable campaigns.
Based in Dubai, this role offers the opportunity to work at the heart of the gaming industry - where creativity, technology, and culture meet.
What you'll be doing:
- Develop and implement marketing strategies tailored to multiple gaming genres, including battle royale, RPG, and casual titles.
- Craft positioning and go-to-market plans grounded in MENA market insights, aligned with global publishing goals.
- Lead integrated campaigns across owned, earned, and paid channels, ensuring consistent brand storytelling.
- Manage audience growth across TikTok, YouTube, Instagram, Twitch, and regional platforms, leveraging paid media, influencers, and community programs.
- Experiment with new Gen Z and Gen Alpha engagement formats while optimizing media performance for CPC, CPI, and CPV.
- Analyse regional trends and consumer behaviour to refine messaging, expand reach, and enhance local relevance.
- Monitor key performance indicators (acquisition, engagement, retention) using tools such as Tableau and Excel to drive data-led decisions.
- Collaborate with internal teams, external agencies, and vendors to manage budgets, timelines, and deliverables efficiently.
- Present insights, campaign performance, and recommendations to senior leadership, maintaining transparency and accountability throughout.
What we're looking for:
- Bachelor’s degree required; Master’s or MBA preferred.
- At least 7 years of marketing experience in gaming, entertainment, or consumer technology.
- Deep expertise in digital marketing, media planning, and analytics within MENA markets.
- Proven success in audience acquisition, engagement, and ROI-driven marketing campaigns.
- Proficiency in data visualization and analysis tools (Tableau, Excel).
- Strong storytelling and communication skills, with the ability to translate data into actionable insights.
- Excellent organisational and project management abilities with cross-functional leadership experience.
- Fluency in English and Arabic is essential; Mandarin is a strong plus.
Why join:
- Work with a global publisher driving the future of gaming and entertainment.
- Lead culturally resonant campaigns across one of the world’s fastest-growing gaming regions.
- Collaborate with passionate teams who combine creativity, data, and innovation.
- Enjoy a dynamic and inclusive environment that celebrates diversity and global collaboration.
If you’re a strategic and creative marketer ready to build communities, shape narratives, and grow iconic gaming franchises across MENA, this role offers the perfect blend of creativity, data, and impact. Apply now, or email Joe McKernan - jm@skillsearch.com
Years of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.
Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.
