Marketing Lead

An exciting opportunity for a Marketing Lead has opened up, based in Shanghai. This role will oversee the marketing strategy for a successful mobile gaming company, leading a team responsible for product marketing, user acquisition, and brand management. You will be the bridge between the local office and headquarters, ensuring that marketing strategies align with the company's global objectives.

The ideal candidate will have significant experience in mobile gaming marketing, preferably in the casual games sector, and proven leadership abilities in managing diverse teams. You will also have a strong understanding of the Chinese mobile games market and social media trends.

Responsibilities:

• Develop and execute the annual game brand and mobile game distribution plan, ensuring optimal use of resources and ROI.
• Lead the marketing team, overseeing strategies across product marketing, user acquisition, and brand management.
• Act as the strategic link between the Shanghai office and headquarters, ensuring marketing performance reporting and alignment.
• Optimize and analyse marketing strategies based on user insights from the Chinese market.

Requirements:

• 3-5 years of experience in mobile gaming marketing, ideally in the casual games sector.
• Strong leadership skills with a track record of leading small to medium-sized teams.
• Native-level fluency in Chinese and strong English communication skills.
• Excellent data analysis skills and the ability to drive marketing decisions based on user insights.

What’s on Offer:

• A three-year employment contract with a six-month probationary period.
• 24 days of paid vacation, favourable contribution rates to social insurance and housing provident fund.
• Participation in exciting projects and access to ongoing development opportunities.
• A healthy work-life balance with access to sports, fitness, educational, and entertainment activities.

Years of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.

Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.