Head of GTM

Are you an experienced Go-to-Market leader who thrives in zero-to-one environments and wants to shape the future of AI-powered video creation?

This is a rare opportunity to join an early-stage AI startup building a next-generation video platform designed to democratise creation for gamers, fandom communities, and everyday storytellers. You will take ownership of the entire go-to-market strategy, build a passionate creator community from the ground up, and help establish the product as the go-to tool for gaming fandom and AI video innovation.

What you'll be doing:

• Defining and leading the complete go-to-market strategy from zero to one, shaping how the product reaches creators, gaming fans, and wider video markets.
• Identifying and acquiring the first 1,000 highly engaged users through experimentation, audience analysis, and targeted activation.
• Building and scaling a thriving community across Discord, creator cohorts, early-access programmes, and fan-driven initiatives.
• Designing narratives, messaging, and positioning that resonate deeply with gamers, creators, and publishers.
• Running creator-facing campaigns, competitions, and partnerships that drive hype, virality, and platform adoption.
• Shaping the strategy for gaming partnerships, including identifying publishers, IPs, and fan communities for collaborations and activations.
• Working closely with product and engineering teams to feed user insights directly into the roadmap and feature development.
• Establishing trust and long-term relationships with creators, streamers, and fandom communities.
• Driving experiments across channels such as Twitch, YouTube, Steam, Discord, and more, iterating rapidly to find scalable growth paths.

What we're looking for:

• Experience operating in zero-to-one environments and building products, platforms, or communities from scratch.
• Deep understanding of gaming culture, fandom, and the platforms where gaming communities live (Twitch, YouTube, Steam, Discord, etc.).
• A strong storyteller who can translate complex AI technology into compelling narratives and creator-friendly language.
• Proven experience building and energising communities, including running Discords, cohorts, or early-access programmes.
• Strong instincts for virality, creators, and what motivates people to share, co-create, and champion a new tool.
• Empathy for creator workflows, motivations, and the trust-building required to support them effectively.
• Comfort operating in ambiguity, running fast experimentation loops, and iterating based on rapid learning.
• A founder-like mindset: proactive, resourceful, decisive, and driven by ownership rather than playbooks.

If you’re a gaming-native GTM leader who wants to build a category-defining AI video platform and help reshape how fans create in the worlds they love, we’d love to hear from you. Apply now, or reach out to Joe McKernan - jm@skillsearch.com

Years of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.

Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.