Head of Brand & Franchise Management

Are you an experienced brand strategist with a passion for franchise development?

We're looking for a Head of Brand and Franchise Development to drive the strategy, execution, and growth of a global gaming brand. In this role, you will shape the future of a multi-platform IP, ensuring its presence is impactful across games, content, and licensing. You will lead brand consistency, audience engagement, and strategic partnerships to maximise reach and commercial success.

Responsibilities

• Develop and execute long-term brand and IP roadmaps across games, content, and licensing
• Ensure brand consistency across all platforms, with a particular focus on global and regional market growth
• Analyse audience engagement and market trends, using insights to inform brand strategies
• Build and nurture a strong fan community through engaging and compelling content
• Secure high-value brand collaborations aligned with company goals and audience demographics
• Lead research initiatives to better understand target audiences, industry trends, and competitive positioning
• Oversee creative development, ensuring all brand assets reflect a unified vision
• Work cross-functionally with product, content, and licensing teams to deliver a cohesive franchise strategy

What We’re Looking For

• Proven track record in franchise development, brand strategy, or IP management (10+ years)
• Experience leading and managing teams in a fast-paced, creative environment
• Hands-on approach with the ability to execute strategy while working collaboratively across departments
• Strong communication skills, able to influence internal teams and external partners
• Deep understanding of audience engagement, market trends, and competitor analysis
• Prior experience in gaming, entertainment, or licensing is a strong advantage

What’s On Offer

• A permanent position with a six-month probation period
• Exciting career development opportunities, including training, seminars, and conferences
• A diverse and collaborative work environment with global impact
• Flexible working hours and a hybrid work model
• 24 days of paid holiday, plus additional benefits for health, wellness, and professional growth

If you're ready to take the lead in shaping a major gaming franchise, get in touch with Joe McKernan at jm@skillsearch.com to learn more.

Years of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.

Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.