Director of User Acquisition

Are you an experienced user acquisition leader with a passion for scaling successful mobile games through data-driven strategy and engaging marketing systems?

A well-established mobile games studio is looking for a Director of User Acquisition to help shape the long-term success of its portfolio. This is a strategic leadership role for someone who combines performance marketing expertise with a deep understanding of in-game systems, player motivation, and commercial growth.

You’ll play a central role in driving both player engagement and business performance - not just supporting the product strategy, but actively helping define it.

What you'll be doing:

• Lead the development of in-game marketing systems that drive player acquisition, engagement, and retention
• Build marketing features from concept to LiveOps, ensuring they are balanced, motivating, and aligned with revenue goals
• Partner with cross-functional teams across product, design, and UA to ensure the game economy supports player segmentation and content delivery
• Deliver actionable business insights using cohort analysis, dashboards, and forecasting to guide product decisions
• Drive collaboration across disciplines to align product and marketing objectives and scale sustainable growth

What we're looking for:

• Extensive experience in user acquisition and performance marketing for free-to-play mobile games
• Proven track record using analytics to optimise acquisition, retention, and monetisation strategies
• Strong understanding of in-game systems and how they influence player behaviour and commercial outcomes
• Excellent communication and stakeholder management skills, with experience working cross-functionally
• Leadership experience guiding multidisciplinary teams across design, UA, and analytics
• Strategic mindset with the ability to translate insights into product-impacting actions quickly and effectively

If you're ready to influence how story-driven mobile games reach and retain millions of players globally, this role offers the platform and scale to make it happen. Apply now, or contact Joe McKernan - jm@skillsearch.com

Years of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.

Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.