CMO - User Acquisition and Monetisation

Remote Chief Marketing Officer - User Acquisition and Monetisation

We’re looking for an experienced CMO to oversee User Acquisition, Monetisation and Analytics for an innovative mobile game studio.

This company is leading the remote work revolution and brings together experts from all corners of the world to work on high quality mobile games. You will be trusted to carry out your daily work however you see fit and will oversee multiple aspects of the company and directly affect their successes.

You’ll receive remote support from the whole team along with a cloud based workstation, free music subscriptions and credits for a multitude of stores that provide, books, coffee and more.

Responsibilities

• Manage the UA team and budget
• Create stratagies for UA and monitisation
• Oversee ad campaigns from set up, testing to day to day management
• Work closely with development and creative teams for the creation of ads
• Seek and grow new partners and ad networks while managing existing relationships with Apple, Google etc
• Optimise waterfalls
• Carry out A/B testing on in-app purchases and implement from these findings

• Create and analyse data from analytics dashboards looking at patterns, trends and insights
• Identify needs and specs for automation tools, platform and analytics alongside development team
• Use data to improve retention, campaigns and ARPDAU

• Carry out market research as required
• Analyse trends and game audience

Requirements

• 5+ years working in UA
• Experience leading a team
• Extensive mobile F2P knowledge
• Knowledge of best practices in marketing channcels such as Google Ads, Apple Search Ads, Facebook Ads etc.
• An analytical mind that seeks to improve all aspects of user acquisition and monetisation
• Strong background working with performance marketing concepts – CTR, CPI, ROI, LTV etc
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If you think this could be the role for you, get in touch with jm@skillsearch.com to discuss the opportunity, or submit your CV below!

Tags: CMO, Chief Marketing Officer, Marketing Director, User Acquisition Manager, Monetisation Manager, Monetization Manager, Global Marketing Officer, Executive Marketing Officer

Years of experience and salary levels are shown purely as a guide. We will consider applications from candidates that can demonstrate the skills or experience required for the role.