The AMA Mindset - A CV Writing Guide

The games industry is overflowing with talented candidates right now. Everyone has skills, experience, and passion, but that only makes it harder than ever to stand out. The truth is this: most CVs blend into the crowd because they do not show what really matters, the impact you made and how you made it happen. The AMA Rule cuts through the noise and forces your bullet points to speak louder than the rest. It is what turns a forgettable CV into one that demands attention. 

The AMA Rule is simple but powerful. It stands for: 
Action > Method > Achievement.  
 

First, state what you did with a strong active verb. Then explain how you did it using the tools techniques or process involved. Finally, show the result with numerical improvements or clear outcomes. This formula turns boring lists into stories of real impact. It tells recruiters exactly why you mattered and not just what you were assigned. 

Example

Original: 
Created environment assets for game levels. 

Expanded with AMA: 
“Created environment assets for multiple game levels, using Substance Painter and Maya to design and texture high-quality models, ensuring seamless integration with level design workflows in Unreal Engine 5” 

Why? 

Too many CVs list tasks without showing why those tasks mattered. Saying you ‘created assets’ or ‘worked on levels’ is not enough. Recruiters want to see results and impact. The AMA Rule forces you to connect the dots and prove your value by showing how your actions made a difference. That means including the tools you used, the process you followed, and most importantly, the outcome of your work. 
 
Did you improve efficiency?  
Cut down revision time?  
Help the team hit a deadline?  

These details make your experience tangible and memorable. Without them, your CV fades into a long list of bland responsibilities. 

Using the AMA Rule effectively means starting strong. Begin each bullet point with an active verb that shows your contribution. Then explain how you did it by describing the software, techniques or teamwork involved. Finally, end with a clear result that demonstrates the impact of your work. As an approach, it works whether you are an artist, designer or producer and it allows you to include keywords naturally with context for quick scans without awkwardly squashing them in.  

The aim here is to make your CV stand out by telling a story recruiters and HR Managers can quickly understand and remember. Try rewriting just one bullet point today using this method and see how much sharper your CV feels. 

Mastering the AMA Rule is one of the simplest changes you can make to transform your CV from forgettable to compelling. It demands honesty, clarity and a focus on real results. If you are serious about standing out in the crowded games industry, there is no excuse not to use it. Take the time to rewrite your bullet points with action, method and achievement. Your future self will thank you for it.