As a recruiter, I spend a lot of my time navigating through LinkedIn, looking for both candidates and companies to work with and help pair together. In 2025, your LinkedIn page is likely to be one of the first times a recruiter ever sees your profile, it’s a seemingly regularly updated public showcasing of your working history, why wouldn't they check it?
Recruiters will use a wide range of search criteria and tools to headhunt for new candidates, and in the same way that internal teams will hunt for keywords on a CV, these search tools will often use keywords to add profiles to search results.
Keywording is how the vast majority of LinkedIn search functionality operates, so to get a head start on other candidates, I cannot implore you enough to look at the following steps, and allow your profile to be optimised, found and explored on a much more regular basis.
External Links
Include a Portfolio link on your page. In the Contact section is always going to be ideal, but there is no harm also including it in your "about me" section. In games art specifically, the portfolio is going to be what opens the door and people do not have the spare time to go searching the internet for your specific page.
Job Titles:
It may seem obvious, but make sure you are updating your job titles in the company you are working. If you are a Lead-level artist, make sure that is clear. A recruiter looking for a lead-level, will make sure they specify that in their searches. The last thing you want is to not be found because you haven't specified your level.
The simple truth is that studios don't have much spare time, so finding these specifics and ticking the box on them as soon as possible is super important.
Job Descriptions:
The Games Industry is a very busy, very international space, and through a combination of different languages, different methodologies and different pipeline structures, there are often 4 or 5 different names for every role a studio has to offer, and yet specificity is always key.
This is why describing your role in detail is important, including the key words of processes, niche software’s and plugins, team sizes and role specificity.
In our experience for example, we have had environment artists do not mention anywhere that they specialised in hard surface props. They were never approached for hard surface prop roles, only ever level art or environment generalist roles. One small line of description would completely change that.
Key Software & Experiences
The games industry is full to the brim with technical people, and thus, studios want to see those details loud and clear. If you are a 3D Artist that uses Speedtree, make sure that unique piece of software is included on your profile (Ideally within a job description).
Specific software usage has become increasingly important during the hiring process, so showcasing your specialities is a must.
Your Tagline
This is your chance to showcase your skills but also make an instant good impression. "Creature Animator for AAA Studios" is a great example. Quick, too the point and lets the world know exactly what you do, when your job title may be just listed as "3D Animator".
There are a lot of great artists looking for new positions in 2025 across games, so why not use this as an opportunity to increase your findability, but also make an immediate statement.
List the games!
If you have worked on a shipped title, and you have permission to include it publicly, then it will always give you an advantage to list those games.
Recruiters will often be given briefs to look for candidates who have worked on certain game types, so including those games as keywords in your bio section will help your profile become a lot more discoverable.
Now this isn't by any means us saying that your LinkedIn has to look an exact way to be noticed, it's a lot more that there are certain tools and methods recruiters use. Making yourself as findable as possible through these short tweaks could make a massive difference in the future.
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